- Why doing client work is bad for your business In standard
We’re not what you’d consider “bean counters.”
When we work with our clients we have a good time, but when it comes to your numbers we are all business. However, we don’t focus on the numbers to the exclusion of the bigger picture. In fact, our focus is the bigger picture, emphasizing profitability, proactivity, and plain talk. And, while we have a healthy respect for history – we spend most of our time looking ahead for ways to help you grow.
Swearing she would never do another Journal Entry after Accounting 101 in college, Anna Masker somehow found herself enjoying a 20-year career in Accounting and Finance which she then leveraged to build a successful business in that very field. Realizing that many small business owners despised accounting as much as she had but, more importantly, lacked a deep understanding of their financial statements and the valuable information contained within, Anna started a company to serve the small and midsized business market. Her firm, Profit Point Consulting, is one of the few woman-owned CFO/Controller and Bookkeeping businesses in New Jersey.
Prior to starting Profit Point, Anna worked for companies such as General Electric, Pfizer and Sprint where she held various positions supporting departments from Sales to Operations to Manufacturing. Anna is a Six Sigma Greenbelt, she received an MBA in Management and Marketing from New York University, a BS from Manhattan College and was a finalist for the NJ Top 25 Leading Women Entrepreneur Award. She is a voracious reader, self-proclaimed podcast junkie, and mom & chauffer to two kids and biggest fan of her nationally-ranked triathlete husband. In the little downtime she has, she loves venturing out with her silent running partner, her dog, Gypsy.
Sarah Coraggio, CPA
Sarah is responsible for overseeing many of Profit Point’s accounts as well as working with clients on special projects. Prior to joining Profit Point, Sarah was Financial Administrator for a large non-profit where she handled everything from cash management to budgeting to overseeing a staff managing daily operations. Prior to joining the non-profit world, Sarah ran her own tax and financial consulting practice for many years. Sarah holds a CPA in the State of New Jersey, received her Bachelor’s degree from Montclair State and is fluent in Spanish. She resides in Morris County with her husband.
Marlene Andresen, CPA
Marlene oversees our client’s accounting, providing senior level support for client’s complex accounting needs. She has spent her career in both large and small companies in the accounting function. A licensed CPA, Marlene brings to Profit Point a depth of experiences in many aspects of accounting. She started her career in the pharmaceutical industry working with Warner Lambert (now Pfizer) where she held various accounting positions of authority and handled the general book of accounts, SEC reporting, and employee benefits. Marlene currently holds a CPA license in New Jersey and is a graduate of Ithaca College. She lives in Somerset County with her husband and two children.
Gail has spent her entire career working in small business accounting, as well as owning and running her own small businesses. Prior to joining Profit Point, she served as Accounting Manager/Controller/Human Resources Manager at Kanomax USA, a maker of airflow measurement instruments, where she was responsible for all daily accounting activities, reporting, and General Ledger analysis. Responsible for our clients’ day-to-day accounting, Gail is also a Peachtree expert and certified QuickBooks ProAdvisor. She brings to our clients a strong attention to detail and a deep understanding of accounting. Gail resides in Sussex County with her husband.
Jen Zayle is primarily responsible for managing our client’s weekly bookkeeping needs as well as assisting with Profit Point’s billing. Jen comes to Profit Point with a background in “Big 4” accounting. Jen began her career in accounting, working at Deloitte and Touche where she earned her CPA and assisted in audits and acquisition projects. After Deloitte, Jen took an assignment at Bed Bath and Beyond as an Accounting Manager where she was responsible for coordinating the issuance of the BBBY budget and other financial reporting. Most recently, Jen worked in the accounting field as a consultant for some small CPA firms during tax seasons helping compile returns and file taxes for individuals and small businesses. Jen holds a Bachelors in Accounting from Rutgers University and she lives in Somerset County with her husband and two children.