We’re not what you’d consider “bean counters.”
When we work with our clients we have a good time, but when it comes to your numbers we are all business. However, we don’t focus on the numbers to the exclusion of the bigger picture. In fact, our focus is the bigger picture, emphasizing profitability, proactivity, and plain talk. And, while we have a healthy respect for history – we spend most of our time looking ahead for ways to help you grow.
Swearing she would never do another Journal Entry after Accounting 101 in college, Anna Masker somehow found herself enjoying a 20-year career in Accounting and Finance which she then leveraged to build a successful business in that very field. Realizing that many small business owners despised accounting as much as she had but, more importantly, lacked a deep understanding of their financial statements and the valuable information contained within, Anna started a company to serve the small and midsized business market. Her firm, Profit Point Consulting, is one of the few woman-owned CFO/Controller and Bookkeeping businesses in New Jersey.
Prior to starting Profit Point, Anna worked for companies such as General Electric, Pfizer and Sprint where she held various positions supporting departments from Sales to Operations to Manufacturing. Anna is a Six Sigma Greenbelt, she received an MBA in Management and Marketing from New York University, a BS from Manhattan College and was a finalist for the NJ Top 25 Leading Women Entrepreneur Award. She is a voracious reader, self-proclaimed podcast junkie, and mom & chauffer to two kids and biggest fan of her nationally-ranked triathlete husband. In the little downtime she has, she loves venturing out with her silent running partner, her dog, Gypsy.