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Growing your way into bankruptcy

By Anna Masker In standard4th May, 2017 Growing your way into bankruptcy

“PAUSE, PAUSE, PAUSE!!!” I was yelling at the remote and pushing every button.  I had somehow put the TV show my husband and I were watching  in fast-forward mode.  Exasperated, I tossed the remote to my husband who deftly found the pause button and stopped the madness.  After he stopped laughing, he revoked my remote

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It’s more than flipping a switch

By Anna Masker In standard21st April, 2017 It’s more than flipping a switch

“It can’t be THAT hard…”  That was the unspoken message my prospect was giving me over the phone. I knew where this was heading. It was leading to a “thanks, but we can do it ourselves” conversation.  I knew it would have taken them a lot longer, a lot more energy, and a lot of trial and error

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I’m sorry, I forgot my magic wand at home.

By Anna Masker In standard10th April, 2017 I’m sorry,  I forgot my magic wand at home.

“Why are we still finding issues with our numbers?!  It’s been three months since we started this process!” my client demanded.   He was right.   We were STILL finding issues with the numbers.  It was futile to mention all the things we had already fixed, or explain to him that when you fix some

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Trust me, I’ve got a great business here

By Anna Masker In standard31st March, 2017 Trust me, I’ve got a great business here

Looking at the numbers before me I realized that this business owner obviously never used his financials to make decisions.   In short form…they were a mess.   Don’t get me wrong.  He had a very successful business which he grew by his gut feel.  You know– it’s the entrepreneurial intuition that makes many non-business people

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“The Short Hurt”

By Anna Masker In standard24th March, 2017 “The Short Hurt”

I think I’m in love…   I’ve fallen hard for a phrase I just heard and I cannot get it out of my mind because it sums up everything so succinctly and powerfully that my many, many words and conversations with clients and blog posts over the years could never do.  It is “The Short

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The miraculous multiplying dollar

By Anna Masker In standard15th March, 2017 The miraculous multiplying dollar

The math wasn’t working out.    Our client just relayed to us what he was going to do with the profits of the large account they just landed.  But when we added up how he was going to divvy up the profits, he basically was spending the same $100,000 six times over.    We call

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Why we DON’T recommend QuickBooks Online – PART 2

By Anna Masker In standard10th March, 2017 Why we DON’T recommend QuickBooks Online – PART 2

We often get asked if we recommend QuickBooks Online (QBO).  In many cases we say no.    In our last post, we talked about how QBO lacks many important features for growing businesses using their financial system for both analysis and keeping control over their finances.     In addition to not handling job costing and

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Why we don’t recommend QuickBooks Online – PART 1

By Anna Masker In standard2nd March, 2017 Why we don’t recommend QuickBooks Online – PART 1

QuickBooks Online. It’s beautiful concept: your financials at your fingertips. It’s mobile. It’s sleek. …but we don’t recommend it for our clients. Here’s the thing… once you pull back the curtain on the mega-marketing campaign that Intuit is putting against QuickBooks Online (QBO), you’ll find a software that falls short on important features. Do we wish we could

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Are you missing revenue opportunities?

By Anna Masker In standard3rd February, 2017 Are you missing revenue opportunities?

I was running into the grocery store to “pick up a few things.”  I bypassed the carts and picked up a hand basket and headed in, armed with my small list of 5 items. Fifteen minutes later, my “few things” turned into an overflowing basket that weighed 30 pounds. As I stood in the aisle

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Just leave it, PLEASE!

By Anna Masker In standard26th January, 2017 Just leave it, PLEASE!

We’re taking my dog to classes so she can become a certified therapy dog. One of the commands we are working on is “Leave it.” It’s where she needs to be able to ignore distractions from her “work.”  The other day I was taking her for a walk and a rabbit ran right in front

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Rockaway, NJ 07866
Morris County, New Jersey

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Fax: (973) 659-1490
info@profitpointconsulting.com

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