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Put the business book DOWN!

By Anna Masker In standard31st August, 2016 Put the business book DOWN!

I struggled to write this post, because frankly,  I LOVE business books.   I mean I really  love them.   I read about 1 every two weeks (well, technically I don’t read them, I listen to them.)   If you check out my Audible account it’s pretty ridiculous the number of books I have in my library.   

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The Big Data in Your Small Business

By Anna Masker In standard26th August, 2016 The Big Data in Your Small Business

There is a lot of big data in your small business. OK, maybe not the Big Data that Google and Facebook capture…  rather, the everyday data that, if you could harness it, would give you big insights and even bigger results. That’s what we consider big data in small business. The key is harnessing that

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Scaling up: Don’t leave your accounting department behind

By Anna Masker In standard19th August, 2016 Scaling up: Don’t leave your accounting department behind

You may have started this business on your kitchen table, or in your garage, or, even in a trendy new co-working space.  But now you’re officially a “big” company, pulling in a couple million — with your own office space and a staff and a lot of growth on your horizon. You are a real

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It CAN happen to you

By Anna Masker In standard10th August, 2016 It CAN happen to you

There was something suspicious about that charge on the bank statement.  The client didn’t remember making that purchase.  They just happened to open the statement email and log into their account to see their statement balance.  Noticing it was unusually low they–“just out of curiosity”– looked to see what they were spending their money on. 

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Your other line of business: Bank

By Anna Masker In standard3rd August, 2016 Your other line of business:  Bank

Again!  The customer didn’t pay again! It was the third month in a row that my client’s customer had some excuse as to why they couldn’t– or wouldn’t– pay. When I looked at my client, I had to ask:  “When did you become a bank?  Because I thought you were in a completely different line

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Can you afford to hire another person?

By Anna Masker In standard15th July, 2016 Can you afford to hire another person?

It’s the classic chicken or the egg situation. Do you hire a new person to handle all the new business you think is going to come in?  Do you wait for the new business to come in then hire someone? It’s the age-old question every entrepreneur has had to consider. Hiring a new person is

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Why lumping labor below the line is bad for your business

By Anna Masker In standard8th July, 2016 Why lumping labor below the line is bad for your business

We often run into companies that book costs under one category — Payroll. And that Payroll line is often found in the expenses section of the P&L, not up in Cost of Goods Sold. So who cares? Labor is labor — especially if you are paying salaries, right? It’s not a variable cost, right? Wrong.

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Your Business’ GPS

By Anna Masker In standard1st July, 2016 Your Business’ GPS

I love the Waze app on my phone.   What I like about Waze, is that it’s more than just a GPS app– it is like a mini-copilot.  It tells you when there is debris on the road ahead, where the police are, and how long you’ll be sitting in traffic.  I use it all

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You can’t make good decisions when your numbers are crap

By Anna Masker In standard16th June, 2016 You can’t make good decisions when your numbers are crap

From the silence on the other end of the phone, I knew I had lost them.    I had spilled my guts and had broken every rule of sales in the process. I cringe now thinking how I tried to convince the business owner on the other end of the line why having a strong

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Delegating vs. Abdicating

By Anna Masker In standard31st May, 2016 Delegating vs. Abdicating

Michael Gerber in his book The E-Myth, has a famous saying: ” You need to work on your business not in it. ” In order to start working “on” your business in strategy, marketing and other management tasks you need to start pushing some responsibilities to your team as you grow.  In our experience there

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