Your Business’ GPS

By Anna Masker In standard1st July, 2016 Your Business’ GPS

I love the Waze app on my phone.   What I like about Waze, is that it’s more than just a GPS app– it is like a mini-copilot.  It tells you when there is debris on the road ahead, where the police are, and how long you’ll be sitting in traffic.  I use it all


You can’t make good decisions when your numbers are crap

By Anna Masker In standard16th June, 2016 You can’t make good decisions when your numbers are crap

From the silence on the other end of the phone, I knew I had lost them.    I had spilled my guts and had broken every rule of sales in the process. I cringe now thinking how I tried to convince the business owner on the other end of the line why having a strong


Delegating vs. Abdicating

By Anna Masker In standard31st May, 2016 Delegating vs. Abdicating

Michael Gerber in his book The E-Myth, has a famous saying: ” You need to work on your business not in it. ” In order to start working “on” your business in strategy, marketing and other management tasks you need to start pushing some responsibilities to your team as you grow.  In our experience there


Staying Scrappy

By Anna Masker In standard27th May, 2016 Staying Scrappy

6 years ago we got a dog. She was the scrappiest thing we ever saw.   Before getting to the shelter, and before we even saw her, we had agreed on a name — Chloe.  But when we got to see her, well, let’s just say she didn’t look as refined as a “Chloe”.  She was


Bookkeepers aren’t cheap CFOs

By Anna Masker In standard9th May, 2016 Bookkeepers aren’t cheap CFOs

Every so often I see an underlying theme start to converge in blog posts and LinkedIn. Most recently I’ve seen an influx of encouragement that you should use your bookkeeper to do analysis for you, to help you manage cash etc and improve your workflow. I think these people are making a big, big mistake.


Getting too big for your britches

By Anna Masker In standard29th April, 2016 Getting too big for your britches

“You’re getting too big for your britches!”  I found those words spilling out of my mouth as I scolded my 10 year old, to which he responded perplexed,  “Mom, what  are britches?”  I couldn’t help but laugh as his sincere curiosity made my admonishment more of a joke than a parenting win. How often did


“Well… that sucked.”

By Anna Masker In standard19th April, 2016 “Well… that sucked.”

“Well… that sucked.” That was the summation of a business owner’s experience filing his taxes this year.  He finished working with his CPA feeling underserved, unimpressed and blind-sided by a big tax bill he didn’t know was coming. Before this turns into a gripe session about accountants, let’s set one thing straight.  CPA firms are


Increasing your Accounting Velocity

By Anna Masker In standard8th April, 2016 Increasing your Accounting Velocity

Ever think of your accounting department as being quick, savvy, and fast?  No?  You’re not alone. Seriously– I can’t think of a bunch of more slow-moving meticulous, analytical  people in the universe.  (And I’m one of them, by the way.) If there is one complaint we hear from owners is that they never get information


Spring Cleaning Your Balance Sheet

By Anna Masker In standard1st April, 2016 Spring Cleaning Your Balance Sheet

Just as it’s time to clean out closets and wash windows it might be time to do a little spring cleaning on your balance sheet. Why is cleaning up your balance sheet important?  It’s the first place most banks and investors (and you) look when  you  measuring the health of a business.  If there’s a


My March “Madness”

By Anna Masker In standard21st March, 2016 My March “Madness”

I get mad in March. It’s not because I stink at my basketball picks, or that the weather can’t decide if its still winter or spring. I get mad in March because it’s when the CPAs’ adjusting journal entries come rolling in, and often blow up any kind of analysis one could do on the

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