Accounting/Bookkeeping

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It’s more than flipping a switch

By Anna Masker In standard21st April, 2017 It’s more than flipping a switch

“It can’t be THAT hard…”  That was the unspoken message my prospect was giving me over the phone. I knew where this was heading. It was leading to a “thanks, but we can do it ourselves” conversation.  I knew it would have taken them a lot longer, a lot more energy, and a lot of trial and error

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I’m sorry, I forgot my magic wand at home.

By Anna Masker In standard10th April, 2017 I’m sorry,  I forgot my magic wand at home.

“Why are we still finding issues with our numbers?!  It’s been three months since we started this process!” my client demanded.   He was right.   We were STILL finding issues with the numbers.  It was futile to mention all the things we had already fixed, or explain to him that when you fix some

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Trust me, I’ve got a great business here

By Anna Masker In standard31st March, 2017 Trust me, I’ve got a great business here

Looking at the numbers before me I realized that this business owner obviously never used his financials to make decisions.   In short form…they were a mess.   Don’t get me wrong.  He had a very successful business which he grew by his gut feel.  You know– it’s the entrepreneurial intuition that makes many non-business people

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Why we DON’T recommend QuickBooks Online – PART 2

By Anna Masker In standard10th March, 2017 Why we DON’T recommend QuickBooks Online – PART 2

We often get asked if we recommend QuickBooks Online (QBO).  In many cases we say no.    In our last post, we talked about how QBO lacks many important features for growing businesses using their financial system for both analysis and keeping control over their finances.     In addition to not handling job costing and

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Why we don’t recommend QuickBooks Online – PART 1

By Anna Masker In standard2nd March, 2017 Why we don’t recommend QuickBooks Online – PART 1

QuickBooks Online. It’s beautiful concept: your financials at your fingertips. It’s mobile. It’s sleek. …but we don’t recommend it for our clients. Here’s the thing… once you pull back the curtain on the mega-marketing campaign that Intuit is putting against QuickBooks Online (QBO), you’ll find a software that falls short on important features. Do we wish we could

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Just leave it, PLEASE!

By Anna Masker In standard26th January, 2017 Just leave it, PLEASE!

We’re taking my dog to classes so she can become a certified therapy dog. One of the commands we are working on is “Leave it.” It’s where she needs to be able to ignore distractions from her “work.”  The other day I was taking her for a walk and a rabbit ran right in front

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“What?! You’re leaving?!”

By Anna Masker In standard20th January, 2017 “What?! You’re leaving?!”

The business owner on the other end of the line still sounded shell shocked. His bookkeeper had just walked into his office to announce she was quitting. He was calling us for some emergency transition help. Like many small businesses, this woman ran his whole back office operation. She managed cash, she paid the bills,

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Getting butts in seats

By Anna Masker In standard12th January, 2017 Getting butts in seats

“Sooo busy…” “Swamped” “Crazy.”   Ask any entrepreneur how things are going, and rarely will you hear a zen response like ” I have peace and balance in my life, and am fully fulfilled.”  Rather, you’d likely hear one of the responses above.    In the tumult of daily business life we are often running…

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The Learnings are in the Gaps

By Anna Masker In standard16th December, 2016 The Learnings are in the Gaps

“The learnings are in the gaps!”  I exclaimed. My team looked puzzled.  We were having an internal meeting, talking about how to explain to the client the value of (and the difference between) P&L Projections and a Business Plan.  We get it.  To us, it’s a no-brainer, a slam-dunk, a need-to-have-to-run-your-business, type of investment.  But,

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Bye-Bye Bookkeeper, Your Job is Becoming Obsolete

By Anna Masker In standard30th November, 2016 Bye-Bye Bookkeeper, Your Job is Becoming Obsolete

I’m just going to say, I’m glad we offer advisory and other services outside of bookkeeping, because if I were a straight-up bookkeeper today, I’d be seriously concerned about my job. That’s the message I took away from a recent accounting conference I attended after first-hand discussions with various technology providers exhibiting. Technology is making

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Rockaway, NJ 07866
Morris County, New Jersey

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