Business Model

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Death by DIY

By Anna Masker In standard17th November, 2016 Death by DIY

The client called me almost 6 months after we had originally spoken.  They had chosen to take our suggested solution and implement it themselves, saying it was cheaper to do it in house rather than to hire us. Six months later, what they had was a bigger mess than what they started with.  Unfortunately, they

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Squirrel!!!

By Anna Masker In standard3rd November, 2016 Squirrel!!!

It’s conference season for me.  I’ll admit, at these conferences I’m like a kid in a candy shop. It’s the new technology that gets me excited, and there are so many new developments even since last year, it’s unbelievable. I find myself saying again and again, “oh, we could use that…” or, “our client would LOVE

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Spooked by Risk?

By Anna Masker In standard24th October, 2016 Spooked by Risk?

There was once a time that my kids hated the scary characters roaming the street on Halloween.  They would give every ghoul or goblin a full 6 feet of clearance as we passed, and would cling to my hand a little tighter.    I miss those days.   Now my kids are all over Halloween,

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Pay attention to Project Velocity

By Anna Masker In standard13th October, 2016 Pay attention to Project Velocity

Here’s a common scenario:  You are in your post-project wrap up meeting.  The team finished the project under budget and within the allotted hours.  The client is satisfied with the work and everyone on the team starts congratulating themselves on a “job well done.” Except no one mentions that the project took 3 months longer

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Managing by Matching

By Anna Masker In standard29th September, 2016 Managing by Matching

Sometimes when we do our monthly reviews with clients, a theme appears.  This month it was matching. Matching means making sure that revenues and expenses are matched in the same period.  In layman’s terms it simply means if you invoiced a client for work done in that month, you want to make sure all the

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Can you afford to hire another person?

By Anna Masker In standard15th July, 2016 Can you afford to hire another person?

It’s the classic chicken or the egg situation. Do you hire a new person to handle all the new business you think is going to come in?  Do you wait for the new business to come in then hire someone? It’s the age-old question every entrepreneur has had to consider. Hiring a new person is

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Your Business’ GPS

By Anna Masker In standard1st July, 2016 Your Business’ GPS

I love the Waze app on my phone.   What I like about Waze, is that it’s more than just a GPS app– it is like a mini-copilot.  It tells you when there is debris on the road ahead, where the police are, and how long you’ll be sitting in traffic.  I use it all

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You can’t make good decisions when your numbers are crap

By Anna Masker In standard16th June, 2016 You can’t make good decisions when your numbers are crap

From the silence on the other end of the phone, I knew I had lost them.    I had spilled my guts and had broken every rule of sales in the process. I cringe now thinking how I tried to convince the business owner on the other end of the line why having a strong

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Delegating vs. Abdicating

By Anna Masker In standard31st May, 2016 Delegating vs. Abdicating

Michael Gerber in his book The E-Myth, has a famous saying: ” You need to work on your business not in it. ” In order to start working “on” your business in strategy, marketing and other management tasks you need to start pushing some responsibilities to your team as you grow.  In our experience there

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Staying Scrappy

By Anna Masker In standard27th May, 2016 Staying Scrappy

6 years ago we got a dog. She was the scrappiest thing we ever saw.   Before getting to the shelter, and before we even saw her, we had agreed on a name — Chloe.  But when we got to see her, well, let’s just say she didn’t look as refined as a “Chloe”.  She was

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