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Going with the flow—a lesson learned from dying Easter eggs

By Anna Masker In standard9th April, 2009

I spent a better part of Saturday afternoon dying Easter eggs with my two kids (ages 6 and 3) and my 85 year old grandmother who has Alzheimer’s. In spite of my best efforts to keep the proper assembly line going, there was no holding back two kids who couldn’t wait to get their hands

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In awe of entrepreneurs

By Anna Masker In standard30th March, 2009

Many of my colleagues and friends are entrepreneurs. Many have been impacted by the recession facing limited financing, declining sales and tight cash flow. Many are undaunted that they will make it through. Entrepreneurs have started their businesses because they seized an opportunity. Many took the jump from cushy corporate jobs with long hours and

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Planning is more than a sales goal.

By Anna Masker In standard23rd January, 2009

One mistake I see business owners make is setting a sales goal and then considering their plan for the year complete. They are, frankly, selling themselves short (pun intended). A good plan includes sitting down with a pen and paper or (gasp!) Excel spreadsheet and figure out how many widgets you’ll have to sell or

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