Scaling up: Don’t leave your accounting department behind

By Anna Masker In standard19th August, 2016 Scaling up: Don’t leave your accounting department behind

You may have started this business on your kitchen table, or in your garage, or, even in a trendy new co-working space.  But now you’re officially a “big” company, pulling in a couple million — with your own office space and a staff and a lot of growth on your horizon. You are a real


It CAN happen to you

By Anna Masker In standard10th August, 2016 It CAN happen to you

There was something suspicious about that charge on the bank statement.  The client didn’t remember making that purchase.  They just happened to open the statement email and log into their account to see their statement balance.  Noticing it was unusually low they–“just out of curiosity”– looked to see what they were spending their money on. 


Your other line of business: Bank

By Anna Masker In standard3rd August, 2016 Your other line of business:  Bank

Again!  The customer didn’t pay again! It was the third month in a row that my client’s customer had some excuse as to why they couldn’t– or wouldn’t– pay. When I looked at my client, I had to ask:  “When did you become a bank?  Because I thought you were in a completely different line


Can you afford to hire another person?

By Anna Masker In standard15th July, 2016 Can you afford to hire another person?

It’s the classic chicken or the egg situation. Do you hire a new person to handle all the new business you think is going to come in?  Do you wait for the new business to come in then hire someone? It’s the age-old question every entrepreneur has had to consider. Hiring a new person is


Why lumping labor below the line is bad for your business

By Anna Masker In standard8th July, 2016 Why lumping labor below the line is bad for your business

We often run into companies that book costs under one category — Payroll. And that Payroll line is often found in the expenses section of the P&L, not up in Cost of Goods Sold. So who cares? Labor is labor — especially if you are paying salaries, right? It’s not a variable cost, right? Wrong.


Your Business’ GPS

By Anna Masker In standard1st July, 2016 Your Business’ GPS

I love the Waze app on my phone.   What I like about Waze, is that it’s more than just a GPS app– it is like a mini-copilot.  It tells you when there is debris on the road ahead, where the police are, and how long you’ll be sitting in traffic.  I use it all


You can’t make good decisions when your numbers are crap

By Anna Masker In standard16th June, 2016 You can’t make good decisions when your numbers are crap

From the silence on the other end of the phone, I knew I had lost them.    I had spilled my guts and had broken every rule of sales in the process. I cringe now thinking how I tried to convince the business owner on the other end of the line why having a strong


Delegating vs. Abdicating

By Anna Masker In standard31st May, 2016 Delegating vs. Abdicating

Michael Gerber in his book The E-Myth, has a famous saying: ” You need to work on your business not in it. ” In order to start working “on” your business in strategy, marketing and other management tasks you need to start pushing some responsibilities to your team as you grow.  In our experience there


Staying Scrappy

By Anna Masker In standard27th May, 2016 Staying Scrappy

6 years ago we got a dog. She was the scrappiest thing we ever saw.   Before getting to the shelter, and before we even saw her, we had agreed on a name — Chloe.  But when we got to see her, well, let’s just say she didn’t look as refined as a “Chloe”.  She was


Bookkeepers aren’t cheap CFOs

By Anna Masker In standard9th May, 2016 Bookkeepers aren’t cheap CFOs

Every so often I see an underlying theme start to converge in blog posts and LinkedIn. Most recently I’ve seen an influx of encouragement that you should use your bookkeeper to do analysis for you, to help you manage cash etc and improve your workflow. I think these people are making a big, big mistake.

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